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BioWorld Today and Medical Device Daily offer exceptional advertising opportunities for you to reach high-level audiences in the biotechnology and medical technology industries. These avenues are perfect for business-to-business marketers trying to reach top decision-making executives, scientists, investors, and attorneys that are highly involved in these markets.
4 Ways to Advertise
| 1) BioWorld Today and Medical Device Daily Target an exclusive executive audience in these daily subscription-based publications. Delivered via e-mail, online and fax, these daily products offer the highest frequency. If long-term campaigns are your objective, these publications offer an excellent opportunity for you.
Audience: BioWorld Today reaches a readership of 13,000 executives, investors, attorneys, academics, scientists and government officials in the biotech industry every business day. Medical Device Daily reaches 2,000 executive, investors, attorneys, academics, scientists and government officials in the various med-tech markets.
Placement: Quarter, half and full-page placements are available.
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2) BioWorld Perspectives and Medical Device Daily Perspectives
Premium advertising placements are available in both of our weekly e-zines. These offer quick e-mail advertising solutions for you and your clients. If you are looking for immediate and traceable results, this is an excellent option.
Audience: Each of the e-zines reaches thousands of executives, investors, attorneys, academics, scientists and government officials in the biotechnology and med-tech industries.
Placement options:
Premium Top Sponsor Banners: This lead advertisement is a graphical banner (468x60 GIF file) located at the top and bottom of the e-zine.
Side Sponsor Banners: These high-visibility advertisements are graphical banners (163x163 GIF files) located along the right side of the feature story. |
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3) BioWorld.com and MedicalDeviceDaily.com Banner advertisements are available on the homepages of both of these popular sites. Both sites offer high-traffic and prominent visibility, and provide an excellent addition for advertisers trying to incorporate an online channel into the advertising mix. Call or e-mail at the contact information below for more details. |
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4) BioWorld Expansion Guide A special-interest publication that reviews the many variables to consider when relocating or expanding your company to another city, state or country. A veritable "how to" guide for biotechnology companies looking to expand or relocate.
Also: We'll spotlight many of the burgeoning biotech hubs in the U.S. and around the world. The guide is a perfect venue for real estate firms, state and regional associations, economic development groups, insurance companies, facility planners, law firms and other organizations involved in relocation activities and helping biotech companies grow.
Audience: This glossy magazine will be mailed to approximately 10,000 people who subscribe to BioWorld publications and reports. A select list of other relevant industry people will also receive complimentary copies. Plus, bonus distribution at BIO 2009.
Placement: Full page, full color.
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| 2009 Advertising Rates (per issue) |
| Advertising Opportunities |
1-2 issues |
3-4 issues |
5-9 issues |
10 + issues |
| BioWorld Today & Medical Device Daily |
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1/4 Page |
$1,045 |
$950 |
$860 |
$765 |
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1/2 Page |
$2,000 |
$1,800 |
$1,630 |
$1,450 |
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Full Page |
$5,000 |
$4,500 |
$4,075 |
$3,625 |
| BioWorld and Medical Device Daily Perspectives |
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Premium Top Sponsor Banner |
$1,045 |
$950 |
$860 |
$760 |
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SideSponsor Banner |
$750 |
$665 |
$580 |
$495 |
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BioWorld Relocation Guide (published in May '09) |
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Full Page Full Color Glossy |
$5,000 |
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| BioWorld and Medical Device Daily Homepage |
Call for pricing and placement details |
Please call Stephen Vance for Bundle Discounts.
Demographics
BioWorld
Subscribers to BioWorld Today and BioWorld Perspectives, as well as those who visit BioWorld.com,
are high-level business executives and investors in the biotechnology and pharmaceutical industries. These readers are the ones following business news
and trends in the industry, and have a keen interest in financings, deals, as well as regulatory developments. It is an audience with global interests and
typical job titles include CEO, VP Business Development, VP Regulatory Affairs, Partner, Analyst and other high-level, business-oriented executives.
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Medical Device Daily
Subscribers to Medical Device Daily and Medical Device Daily
Perspectives, as well as those who visit MedicalDeviceDaily.com, are high-level business executives in
the med-tech industry. Most are at the CEO-level at device companies, or heavily involved in business development. This
group also has a large percentage of partners at VC firms and investment banks who currently invest in the various med-tech
sectors. Like BioWorld, it is an audience with global interests who need to follow the business and regulatory news in the med-tech and device industry.
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